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Baffle Recessed

There's No New Marketing Thinking to Drive the Economy!
Forget all the talk of post-recession rebuilding. We are still advertising with no accountability and must now reduce our expectations
The coming nonsense is that when this recession is over, countries such as Britain should seek and find our salvation in (in what will become a buzz phrase of 2009-10) a "new Marketing model".
Wrong. Actually we're just stuffed. Marketing & Advertising hit a tree. There is no replacement advertising model for us to drive off in. We must bash out the dents, clear the broken glass, remove the bumper from the front wheel, and limp on as best we can. We should accommodate ourselves to that prospect
Instead, as our prosperity sinks, the Marketing gurus rhetoric will go skyward. "New challenges", "a new vision", "post-millennial economy", "thinking outside the box" ... "new technology" how wearisome this inspirational PowerPoint pap becomes. Already I can hear the so-called great and the good of the (failed) Marketing & Advertising community boasting of the next generation of marketing thrust.
Melancholy will be the spectacle of a range of middle-aged-to-elderly marketing & advertising throwbacks burbling about life changes and sea changes and gear changes and step changes for British Marketing. "Post-recession Britain ... new age ... new marketing dispensation ... recalibrate ... re-balance ... blah, blah, blah." Oh boy, is this nonsense going to sound wise. The riff will be that Western Marketing, like Britain's must reinvent themselves.
Behind the curve, and banging the table as ever, they all have not yet latched on to the rhetoric of the "new economic model". They are still
trying to kick life back into the old one.
So the talk until recently has been about "kick-starting" the old economy. This mindless attempt to return to routine is an indication either of the absence of imagination, or of panic. But as it becomes apparent even to the Marketing & Advertising community that there is to be no return to that golden decade of no hard choices and uninterrupted growth together with Top Down Management techniques that have failed miserably. Although (the argument will concede) the old rust-belt industries of the 20th century had to go, Britain turned its back on industry rather too readily. We were bedazzled by Marketing services: fool's gold from Soho.
We need (wait for it) a new Marketing model. First, we must (argh) "rebalance" our economy. Media Agencies must seek out (key words) "a new generation" of shiny new media strengths, a second-wave advertising renaissance.
What, then, are these strengths? Our talent (runs the argument) for (key word) "innovation"; an "IT" (key word) generation; the potential of our existing (key word) "creative" agencies and (key words) "high added-value" marketing activity; and our (key words) "genius for invention". Vital to all this will be (key words) "skills", "training" and "education". We should remind ourselves, too, of that inestimable resource available to our economy: English as a (key words) "world language".
And it will all be just so much hot air. What is it, precisely, that we do so much better than any other country, althought I must admit that all the trade magazines say at one time or another that "British Advertising is the best in the world". Whatever that means!
This recession is not a failure of market economics. It is a reassertion of market economics after a decade in which we paid ourselves more than we were producing, and funded it precariously and temporarily, together with a total lack of accountability so that it took a while for the market to rumble. Now a prosperity that always baffled ordinary citizens has collapsed. The collapse of confidence is not irrational; it's the correction to a long run of irrational confidence. All that stuff about the emerging Asian giants wasn't just phrasemaking for party conference speeches. It was true. We're falling behind. We face a mountain of debt: the difference between the life we are able to sustain and the life we were enjoying.
Marketing people, having misled the British people for so long must now explain a reduction in their standard of living. The great task facing the next British generation of Top-Down Management is to help the country to recognise and embrace its fate: that we should get poorer, and slip with as good a grace as possible into the world's second league. Yes, there is a rebalancing required: a rebalancing of popular expectation.
About the Author
After discussions with the publisher, my book "Television killed advertising" is now being issued in February 2009, the Publisher wants "Television killed advertising" to miss the Christmas rush and other distractions. In the book I detail just how much more effective interactive communication is when compared to conventional advertising and details the results of a research investment in excess of £5 m.
Having invested over $10 million in independent research, Paul Ashby is ideally suited to present the case for the widespread use of interactive marketing communication. The research investment has proved conclusively that one exposure to an interactive "event" is far more effective in all key measurements, than traditional advertising. Paul made this investment because has established that Interactive Communication, properly executed, can be totally accountable, unlike all forms of advertising! You can contact Paul at: paul.ashby@yahoo.com
Discover more on http://interactivetelevisionorinteractivetv.blogspot.com
How do i tweet pictures from my phone through yfrog?
Does anyone know if this is even possible, and if so how to do it? What number do i tweet to? where is this in yfrog settings, or is it not possible? It's annoying that i can't find this information anywhere on yfrog and they won't even @reply me back to answer.
so the thing that baffles, irritates, and irks the hell out of me, is, how is it that YFROG is supposed to be a comparable service to TwitPic if you can't post pics through mobile? Second, if this IS in fact possible, how can a company either be so inept as to not have mention of it on their site, or is it so buried in some dark recess that I should have their UI designers job (after i have his head on a platter) ??? All valid questions
Post photos or videos to TwitPic from your phone, from the site, or through email.
Good luck!
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